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Introduction to E-Commerce / Jeffrey F. Rayport, Bernard J. Jaworski.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin MarketspaceU, c2004.Edition: 2nd edDescription: xxviii, 516 p. : ill. ; 27 cmISBN: - 0072553472 (alk. paper)
- 9780072553475
- 658.8 22 RAY
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| 658.8 RAY Introduction to E-Commerce / | 658.8 RAY Introduction to E-Commerce / | 658.8 RAY Introduction to E-Commerce / | 658.8 RAY Introduction to E-Commerce / | 658.8 SMI ABC News/ Prentice Hall Video Case Guide : | 658.8 SUT Marketing / 1st ed. | 658.8 WOR Marketing Operations 1998-99 / 1st ed. |
Includes bibliographical references and index(p.503-516)
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