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Contemporary Advertising / William F. Arens, Michael F. Weigold, Christian Arens.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 11th edDescription: xl, 712 p. : ill.col. map ; 29 cmISBN:
  • 9780073529912 (alk. paper)
  • 0073529915 (alk. paper)
Subject(s): DDC classification:
  • 659.1 22 ARE
Online resources:
Holdings
Item type Current library Call number Status Barcode
Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ARE (Browse shelf(Opens below)) Available 109819
Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ARE (Browse shelf(Opens below)) Available 109816
Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ARE (Browse shelf(Opens below)) Available 109817
Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ARE (Browse shelf(Opens below)) Available 109818
Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ARE (Browse shelf(Opens below)) Available 106886
Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ARE (Browse shelf(Opens below)) Available 106887
Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ARE (Browse shelf(Opens below)) Available 106888
Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ARE (Browse shelf(Opens below)) Available 106889
Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ARE (Browse shelf(Opens below)) Available 106901
Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ARE (Browse shelf(Opens below)) Available 106902

Includes bibliographical references (p. 653-672) and indexes.

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