Consumer Behavior : concepts and applications / David L. Loudon and Albert J. Della Bitta.

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Publication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 26 cmISBN:

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Includes bibliographical references (p. 733-782) and index (p. 783-788).

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