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Consumer Behavior : concepts and applications / David L. Loudon and Albert J. Della Bitta.

By: Contributor(s): Publication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 26 cmISBN:
  • 070387672
  • 9780070387676
Subject(s): DDC classification:
  • 658.8342 22 LOU
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