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What Americans Really Want . . . Really : the truth about our hopes, dreams, and fears / Frank I. Luntz.
Material type:
TextPublication details: New York : Hyperion, c2009.Description: xxxiv, 302 p. ; 25 cmISBN: - 9781401322816
- 306.30973090511 22 LUN
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 306.30973090511 LUN (Browse shelf(Opens below)) | Available | 117744 |
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| 306.20967 SCH Political Legitimacy in Middle Africa : | 306.20967 SCH Political Legitimacy in Middle Africa : | 306.3 POS The Post-Development Reader / | 306.30973090511 LUN What Americans Really Want . . . Really : | 306.34 BLO Blowing Up the Brand : critical perspectives on promotional culture / | 306.34 BLO Blowing Up the Brand : critical perspectives on promotional culture / | 306.362092 EQU The Interesting Narrative and other Writings / |
Includes bibliographical references (p. [291]-293) and index.
The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.
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