Management of Electronic and Digital Media / Alan B. Albarran.
Material type:
TextPublication details: Australia ; Boston, MA : Wadsworth, Cengage Learning, c2013.Edition: 5th ed. International edDescription: xxii, 307 p. : ill. ; 24 cmISBN: - 9781111836856
- 111183685X
- Management of electronic media
- 302.23068 23 ALB
| Item type | Current library | Call number | Status | Barcode | |
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 302.23068 ALB (Browse shelf(Opens below)) | Available | 120433 | |
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Books
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 302.23068 ALB (Browse shelf(Opens below)) | Available | 120432 |
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| 302.2301 MIL Reading Media Theory : thinkers, approaches and contexts / 2nd ed. | 302.2301 MIL Reading Media Theory : thinkers, approaches and contexts / 2nd ed. | 302.23068 ALB Management of Electronic and Digital Media / 5th ed. | 302.23068 ALB Management of Electronic and Digital Media / 5th ed. | 302.23068 MED Media Management : a casebook approach / 4th ed. | 302.230711 SCH Media, Journalism, and Communication : a student's guide / | 302.23071173 MAS Mass Communication Education / |
Updated edition, previous edition's title: "Management of electronic media"--Preface.
Includes bibliographical references and index.
Managing electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and media management -- Technology influence on media management -- Social media influence on media management.
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