Business Research Methods / Donald R. Cooper, Pamela S. Schindler.
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TextPublication details: New York : McGraw Hill Education, c2014.Edition: 12th ed. Internationai editionDescription: xxvi, 692 p. : ill. (some col.) ; 28 cmISBN: - 9781259070952
- 1259070956
- 23 650.072 COO
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| 650.072 BRY Business Research Methods / 4th ed. | 650.072 BRY Business Research Methods / 4th ed. | 650.072 COO Business Research Methods / 9th ed. | 650.072 COO Business Research Methods / 12th ed. | 650.072 COO Business Research Methods / 12th ed. | 650.072 COO Business Research Methods / 12th ed. | 650.072 MYE Qualitative Research in Business & Management / 2nd ed. |
The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
Includes bibliographical references and indexes.
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