Business Research Methods / Donald R. Cooper ; Pamela S. Schindler.
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TextPublication details: New York : McGraw Hill, c2011.Edition: 11th ed. International editionDescription: xxii, 761 p. : ill. (some col.). ; 28 cmISBN: - 9780071289221
- 23 650.072 COO
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 650.072 COO (Browse shelf(Opens below)) | Available | 121494 | |
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 650.072 COO (Browse shelf(Opens below)) | Available | 121492 | |
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 650.072 COO (Browse shelf(Opens below)) | Available | 121495 | |
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Books
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 650.072 COO (Browse shelf(Opens below)) | Available | 121493 |
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| 650.072 COO Business Research Methods / 12th ed. | 650.072 COO Business Research Methods / 12th ed. | 650.072 COO Business Research Methods / | 650.072 COO Business Research Methods / | 650.072 COO Business Research Methods / | 650.072 COO Business Research Methods / | 650.072 COO Business Research Methods / 12th ed. |
The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics -backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
Includes bibliographical references and indexes.
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