Advertising and Public Relations Law / Roy L. Moore, Carmen Maye, Erik L. Collins.
Material type:
- 9780805853469 (hbk.)
- 9780415965484 (pbk.)
- 9780203845875 (ebk.)
- 343.73082 22 MOO
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Hamu Mukasa Library - Law and Science section; Level 3 Closed Access l Short Loan | 343.73082 MOO (Browse shelf(Opens below)) | In transit from Hamu Mukasa Library to Hamu Mukasa Library - Law and Science section; Level 3 since 14.03.2016 | 124898 | |
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Hamu Mukasa Library - Law and Science section; Level 3 Closed Access l Short Loan | 343.73082 MOO (Browse shelf(Opens below)) | Available | 124899 |
Browsing Hamu Mukasa Library - Law and Science section; Level 3 shelves,Shelving location: Closed Access l Short Loan Close shelf browser (Hides shelf browser)
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343.73078624 BOC Contracts and the Legal Environment for Engineers & Architects / | 343.73078624 BOC Contracts and the Legal Environment for Engineers & Architects / | 343.73082 MOO Advertising and Public Relations Law / | 343.73082 MOO Advertising and Public Relations Law / | 343.73099 MOO Media Law and Ethics / 4th ed. | 343.73099 MOO Media Law and Ethics / 4th ed. | 343.73099 PEM Mass Media Law / |
Includes bibliographical references (p. [432]-459) and index.
The First Amendment -- The development of commercial speech doctrine -- Public interest information as commercial speech -- Defamation, product disparagement and related torts -- Invasion of privacy : false light, private facts and intrusion and other related torts -- Invasion of privacy : misappropriation and right of publicity -- Copyright -- Patents and trademarks -- Other ways to protect "ideas" -- The Federal Trade Commission, the Food and Drug Administration and the Securities and Exchange Commission -- Other federal and state regulation of commercial speech -- Access to information, free press/ fair trial, journalist privilege, and other issues related to news gathering/dissemination.
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