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Putting the Public Back in Public Relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre Breakenridge.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : FT Press, c2009.Description: xxviii, 314 p. : ill. ; 24 cmISBN:
  • 0137150695 (hardback : alk. paper)
  • 9780137150694 (hardback : alk. paper)
Subject(s): DDC classification:
  • 659.2 23 SOL
Online resources:
Contents:
What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations.
Holdings
Item type Current library Call number Status Barcode
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 659.2 SOL (Browse shelf(Opens below)) Available 129343
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 659.2 SOL (Browse shelf(Opens below)) Available 129342
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 659.2 SOL (Browse shelf(Opens below)) Available 129341
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 659.2 SOL (Browse shelf(Opens below)) Available 129339
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 659.2 SOL (Browse shelf(Opens below)) Available 129340

Includes index.

What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations.

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