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The Practice of Public Relations / Fraser P. Seitel.

By: Material type: TextPublication details: Harlow : Pearson Education Limited, c2014.Edition: 12th edDescription: ii, 398 p. : 28 cm. ill. (some col.)ISBN:
  • 9781292042244
  • 1292042249
Subject(s): DDC classification:
  • 659.2 23 PRA
Contents:
Defining public relations -- History and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media -- Social media -- Employees -- Community -- Government -- Consumers -- International -- Public relations writing -- Writing for the eye/ear -- Integrated marketing.
Holdings
Item type Current library Call number Status Barcode
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 659.2 PRA (Browse shelf(Opens below)) Available 129336
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 659.2 PRA (Browse shelf(Opens below)) Available 129335

Includes bibliographical references and index.

Defining public relations -- History and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media -- Social media -- Employees -- Community -- Government -- Consumers -- International -- Public relations writing -- Writing for the eye/ear -- Integrated marketing.

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