Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

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TextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 6th edDescription: xxvii, 642 p. : ill. ; 27 cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode	Course reserves
Short Loan Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1		658.8 ZEI (Browse shelf(Opens below))	Available	130825
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	Non-fiction	658.8 ZEI (Browse shelf(Opens below))	Available	130826	Marketing Closed Access l Short Loan; Level 1 Easter Semester (January)

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Previous	658.8 OKA Marketing Management Systems / 1st ed.	658.8 PER Basic Marketing : a marketing strategy planning approach / 18th ed.	658.8 PET Marketing Management : knowledge and skills / 11th ed.	658.8 ZEI Services Marketing : integrating customer focus across the firm / 6th ed.	658.83420973 HAW Consumer Behavior : building marketing strategy / 12th ed.	659.2 DIG The PR Styleguide :	659.2 HAY Public Relations Cases / 9th ed.	Next

Includes bibliographical references and index.

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