Basic Marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

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Publication details: Homewood, ILL : irwin, c1990.Edition: 10th edDescription: xviii, 734 p. : 27 cm. col. illISBN:

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DDC classification:

Holdings
Item type	Current library	Call number	Status	Barcode
Short Loan Books	Hamu Mukasa Library Open Access / General collection; Level 2	658.8 McC (Browse shelf(Opens below))	Available	39729

Includes bibliographical references and indexes.

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