Includes bibliographical references and index.

Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning -- Notes -- Glossary -- Photo credits -- Indexes.