Market-Led Strategic Change : transforming the process of going to market / Nigel Piercy.

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TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford : Butterworth-Heinemann, c1997.Edition: 2nd edDescription: xiv, 665 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf Books	Hamu Mukasa Library Open Access / General collection; Level 2	658.8 PIE (Browse shelf(Opens below))	Available	28383

Includes bibliographical references and index.

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