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Strategic Brand Management : building, measuring, and managing brand equity / Keller, Kevin Lane.
Material type:
TextPublication details: Upper Saddler River : Prentice Hall, c2003.Edition: 2nd edDescription: xxvii, 788 p. : ill. ; 24 cmISBN: - 0130411507
- 9780130411501
- 21 658.827 KEL
| Item type | Current library | Call number | Status | Barcode | |
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Hamu Mukasa Library Open Access / General collection; Level 1 | 658.827 KEL (Browse shelf(Opens below)) | Available | 153347 | |
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Books
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Hamu Mukasa Library Open Access / General collection; Level 1 | 658.827 KEL (Browse shelf(Opens below)) | Available | 153348 |
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| 658.8120285574 BER Master Data Management and Data Governance / 2nd ed. | 658.8120285574 BER Master Data Management and Data Governance / 2nd ed. | 658.8120285574 BER Master Data Management and Data Governance / 2nd ed. | 658.827 KEL Strategic Brand Management : building, measuring, and managing brand equity / 2nd ed. | 658.827 KEL Strategic Brand Management : building, measuring, and managing brand equity / 2nd ed. | 658.827 SHA How Brands Grow : what marketers don't know / | 658.83 BOY Marketing Research : text and cases / 7th ed. |
Includes an index (p. 771-788).
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