Amazon cover image
Image from Amazon.com
Image from Google Jackets

Strategic Communication Theory and Practice : the cocreational model / Carl H. Botan.

By: Material type: TextPublication details: USA : John Wiley & Sons, Inc., c2018.Description: xx, 234 p. : ill. ; 25 cmISBN:
  • 9780470674574 (hardback)
  • 9780470674581 (paper)
Subject(s): Additional physical formats: Online version:: Strategic communication theory and practiceDDC classification:
  • 302.2 23 BOT
Summary: "A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic, strategic, and tactical communication"--
Holdings
Item type Current library Call number Status Barcode Course reserves
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 302.2 BOT (Browse shelf(Opens below)) Available 155988
Books Hamu Mukasa Library Open Access / General collection; Level 1 302.2 BOT (Browse shelf(Opens below)) Available 153473

Masters of Arts Strategic Communication Advent Semester (September)

Includes bibliographical references and index.

"A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic, strategic, and tactical communication"--

There are no comments on this title.

to post a comment.
Share