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The marketing book / edited by Michael J. Baker
Material type:
TextSeries: Marketing series (London, England)Edition: 4th edDescription: xxxiv, 718 pages : illustrations ; 26 cmISBN: - 0750641142
- 0750620226
- 658.8 21 BAK
- HF5415 .M297455 1999
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Bishop Barham University College Library Closed Access l Short Loan | 658.8BAK (Browse shelf(Opens below)) | Available | 6455BBUC |
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| 657.47 SPE A Basic Text Book of Auditing Principles / 1st ed. | 657.7 WOO Frank Wood's Business Accounting 2 / 8th ed. | 657.7 WOO Frank Wood's Business Accounting 2 / 8th ed. | 658.8BAK The marketing book / 4th ed | 658 ABE Business Ecology : | 658 APP Modern Business Administration / 6th ed. | 658 ARM Performance Management : |
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index
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