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Strategic Marketing / David W. Cravens, Nigel F. Piercy
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw Hill, c2006.Edition: Eighth editionDescription: xvii, 726 p. : illustrations ; 27 cmISBN: - 0072966343 (alk. paper)
- 658.8/02 22 CRA
- HF5415.135 .C72 2006
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Bishop Barham University College Library Open Access / General collection | 658.8/02 CRA (Browse shelf(Opens below)) | Available | 31485BBUC | |
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Bishop Barham University College Library Open Access / General collection | 658.8/02 CRA (Browse shelf(Opens below)) | Available | 31484BBUC | |
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Bishop Barham University College Library Open Access / General collection | 658.8/02 CRA (Browse shelf(Opens below)) | Available | 31492BBUC | |
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Bishop Barham University College Library Open Access / General collection | 658.8/02 CRA (Browse shelf(Opens below)) | Available | 31488BBUC | |
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Bishop Barham University College Library Open Access / General collection | 658.8/02 CRA (Browse shelf(Opens below)) | Available | 31486BBUC | |
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Bishop Barham University College Library Open Access / General collection | 658.8/02 CRA (Browse shelf(Opens below)) | Available | 31483BBUC | |
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Bishop Barham University College Library Open Access / General collection | 658.8/02 CRA (Browse shelf(Opens below)) | Available | 31490BBUC | |
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Bishop Barham University College Library Open Access / General collection | 658.8/02 CRA (Browse shelf(Opens below)) | Available | 31487BBUC | |
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Bishop Barham University College Library Open Access / General collection | 658.8/02 CRA (Browse shelf(Opens below)) | Available | 31491BBUC | |
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Bishop Barham University College Library Open Access / General collection | 658.8/02 CRA (Browse shelf(Opens below)) | Available | 31489BBUC |
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| 658.8/02 CRA Strategic Marketing / Eighth edition | 658.8/02 CRA Strategic Marketing / Eighth edition | 658.8/02 CRA Strategic Marketing / Eighth edition | 658.8/02 CRA Strategic Marketing / Eighth edition | 658.8/02 CRA Strategic Marketing / Eighth edition | 658.8/02 CRA Strategic Marketing / Eighth edition | 658.8/02 MCD Marketing Plans : =How to Prepare them, How to use Them / 4th ed. |
Various multi-media instructional materials are available to supplement the text
Includes bibliographical references and indexes
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