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Reputation Management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia.

By: Contributor(s): Material type: TextPublication details: New York : Routledge, c2015.Edition: 3rd edDescription: xxxiii, 408 p. : ill. ; 26 cmISBN:
  • 9780415716277 (hbk)
  • 9780415716284 (pbk)
  • 9781315879987 (ebk)
Subject(s): DDC classification:
  • 22 659.2 DOO
Contents:
Reputation management -- Ethics and communication -- Media relations -- Social media -- Organizational communication -- Government relations -- Community relations -- Investor relations -- Global corporate communication -- Integrated communication -- Issues management -- Crisis communication -- Corporate responsibility -- Public relations consulting -- Challenges and opportunities in corporate and organizational communication
Holdings
Item type Current library Call number Status Barcode
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 659.2 DOO (Browse shelf(Opens below)) Available 156003
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 659.2 DOO (Browse shelf(Opens below)) Available 155907
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 659.2 DOO (Browse shelf(Opens below)) Available 155906

Originally published: New York ; London : Routledge, c2007

Includes bibliographical references and index.

Reputation management -- Ethics and communication -- Media relations -- Social media -- Organizational communication -- Government relations -- Community relations -- Investor relations -- Global corporate communication -- Integrated communication -- Issues management -- Crisis communication -- Corporate responsibility -- Public relations consulting -- Challenges and opportunities in corporate and organizational communication

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