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Public Television for Sale : Media, the Market, and the Public Sphere / William Hoynes

By: Material type: TextSeries: Critical studies in communication and in the cultural industriesPublication details: Oxford : Westview Press, c1994.Description: xiv, 207 pages : illustrations ; 24 cmISBN:
  • 0813318289 (alk. paper)
  • 0813318297 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 384.55/0973 22 HOY
LOC classification:
  • HE8700.79.U6 H69 1994
Contents:
1. Public Television: The Historical and Political Context. Shifting Political Pressures: From Johnson to Reagan. The Privatization of Public Television. 1992: Renewed Attack on Public Television. Behind the Conservative Critique. Public Television Fundamentals -- 2. The Political Economy of Mass Media. Media and the Market. Ratings and the Market. Ratings and Democracy. Television and the Public Interest. Public Service Broadcasting -- 3. Early Visions of Public Television. The Use of Ideal-Types. Components of a Public Television System. Previous Research on Public Television. Moving Forward. A Note on Method -- 4. The Content of Public Television: A Case Study of the MacNeil/Lehrer NewsHour. Comparing ABC and PBS. Stories on MacNeil/Lehrer and World News Tonight. Guests on MacNeil/Lehrer and Nightline. Issue Analysis: China, Environment, Economy, Central America. Interpretation -- 5. Funding and the Politics of Programming. Funding and Risk Taking. Funding-Driven Programming. Corporate Funding. Funding Controversial Programs. Frontline. Self-Censorship. Member Considerations. The Funding Market -- 6. Audiences, Markets, and the Public. Ratings in Public Television. Ratings and Success. Promotion, Participation, and Outreach. The Public as a Market -- 7. Goal Ambiguity and Organizational Survival. Defining Public Television's Mission. Individual Goals. Collective Identity. Two Dilemmas. Mission Versus the Market -- 8. Democracy and the Future of Public Television. The Technology of Television. Market, State, and Civil Society. The Privatization of Culture? Principles of a Democratic Public Television. Moving Toward a New Public Television
Holdings
Item type Current library Call number Status Barcode
Books Bishop Barham University College Library Open Access / General collection 384.55/0973 HOY (Browse shelf(Opens below)) Available 37871BBUC

Includes bibliographical references (pages 187-195) and index

1. Public Television: The Historical and Political Context. Shifting Political Pressures: From Johnson to Reagan. The Privatization of Public Television. 1992: Renewed Attack on Public Television. Behind the Conservative Critique. Public Television Fundamentals -- 2. The Political Economy of Mass Media. Media and the Market. Ratings and the Market. Ratings and Democracy. Television and the Public Interest. Public Service Broadcasting -- 3. Early Visions of Public Television. The Use of Ideal-Types. Components of a Public Television System. Previous Research on Public Television. Moving Forward. A Note on Method -- 4. The Content of Public Television: A Case Study of the MacNeil/Lehrer NewsHour. Comparing ABC and PBS. Stories on MacNeil/Lehrer and World News Tonight. Guests on MacNeil/Lehrer and Nightline. Issue Analysis: China, Environment, Economy, Central America. Interpretation -- 5. Funding and the Politics of Programming. Funding and Risk Taking. Funding-Driven Programming. Corporate Funding. Funding Controversial Programs. Frontline. Self-Censorship. Member Considerations. The Funding Market -- 6. Audiences, Markets, and the Public. Ratings in Public Television. Ratings and Success. Promotion, Participation, and Outreach. The Public as a Market -- 7. Goal Ambiguity and Organizational Survival. Defining Public Television's Mission. Individual Goals. Collective Identity. Two Dilemmas. Mission Versus the Market -- 8. Democracy and the Future of Public Television. The Technology of Television. Market, State, and Civil Society. The Privatization of Culture? Principles of a Democratic Public Television. Moving Toward a New Public Television

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