The Discipline of Market Leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.

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TextPublication details: Reading, Mass : Addison-Wesley Pub. Co., c1995.Description: xvi, 208 p. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	Hamu Mukasa Library Open Access / General collection	658.8 TRE (Browse shelf(Opens below))	Available	89517

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Previous	658.8 McD KEY ACCOUNT MANAGEMENT:learning from supplier and customer perspectives	658.8 MEE Meeting Customer Needs, unit 3	658.8 NIC MARKETING PRINCIPLES: a broadened concept of marketing	658.8 TRE The Discipline of Market Leaders : choose your customers, narrow your focus, dominate your market /	658.81 WEB The Power of Consultative Selling /	658.8101 KOT Marketing Management / 12th ed.	658.83 MAL Basic Marketing Research : a decision-making approach / 2nd ed.	Next

Includes index(p.203-208)

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