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International Marketing / Philip R. Cateora and John L. Graham.

By: Contributor(s): Series: (The McGraw-Hill/Irwin series in marketing)Publication details: New Delhi : Tata McGRAW-HILL, 2002.Edition: 11th edDescription: xxv, 694 p. ; ill. ; 28 cmISBN:
  • 0072398841
  • 0070499470
  • 0256139504
  • 0256206821
Subject(s): DDC classification:
  • 658.848 22 CAT
Holdings
Item type Current library Call number Status Barcode
Books Hamu Mukasa Library Open Access / General collection; Level 1 658.848 CAT (Browse shelf(Opens below)) Available 58910
Books Hamu Mukasa Library Open Access / General collection; Level 1 658.848 CAT (Browse shelf(Opens below)) Available 58911
Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 658.848 CAT (Browse shelf(Opens below)) Available 59703

Includes indexes (p. 670-694).

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