TY  - GEN
AU  - Cravens, David W.
AU  - Lamb, Charles
AU  - Crittenden, Victoria L.
TI  - Strategic Marketing Management Cases
SN  - 0256261253
U1  - 658.802  22
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing-Case studies;
N1  - Includes Bibliographical references and Index
ER  -