TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
TI  - Global Marketing
SN  - 0131469193
U1  - 658.84 22
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Export marketing
N1  - Includes bibliographical references and indexes (p. 606-636)
ER  -