TY  - BOOK
AU  - Taylor,James W.
TI  - Planning Profitable New Product Strategies
SN  - 086604129X
U1  - 658.401 22
PY  - 1982///
CY  - New York
PB  - Mordern Bussines Reports
KW  - Planning.
KW  - Profitable new products
N1  - Includes appendix (p. 228)
ER  -