TY  - BOOK
AU  - Hoffman, K. Douglas
TI  - Marketing Principles and Best Practices
SN  - 0324200447
U1  - 658.8 22
PY  - 2005///
CY  - Austria
PB  - Thomson South western, 
KW  - Marketing
KW  - principles
N1  - Includes bibliographical references and index
ER  -