TY  - GEN
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing
SN  - 0131469185
U1  - 658.8 22
PY  - 2006///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing management
N1  - Includes bibliographical references (p. R-1-R-28)  and index
ER  -