TY  - GEN
AU  - Kotler,Philip
AU  - Armstrong,Gary .
TI  - Principles of Marketing
SN  - 0131018612
U1  - 658.8  22
PY  - 2004///
CY  - Upper Sanddle River, New Jersey
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. R-1-R-30)  and index
ER  -