TY  - BOOK
AU  - David ,Fred R.
TI  - Strategic Management: concepts and cases 
SN  - 0131503499
U1  - 658.4012 22
PY  - 2005/// .
CY  - Upper Saddle River
PB  - Pearson Prentice Hall
KW  - Strategic Planning
KW  - Strategic Planning cases studies
ER  -