TY  - BOOK
AU  - Lancaster,Geoffrey
AU  - Withey,Frank
ED  - Chartered Institute of Marketing.
TI  - Marketing Fundamentals 1998-99
SN  - 0750640340
U1  - 658.8 22
PY  - 1998///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Chartered Institute of Marketing
KW  - Examinations
KW  - Study guides
KW  - Marketing
KW  - Great Britain
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy1117/99220448-d.html
ER  -