TY  - BOOK
AU  - Wells, William.
TI  - Advertising: principles and effective IMC practice 
SN  - 9780131676602
U1  - 659.1 22
PY  - 2007///
CY  - Singapore
PB  - Pearson, Prentice Hall
KW  - Advertising, audience behavior
N1  - Includes bibliographical references and indexes (p. 641-650)
ER  -