TY  - BOOK
AU  - Proctor,Tony
TI  - Essentials of Marketing Research
SN  - 0273642006
U1  - 658.8 22
PY  - 2000///
CY  - London
PB  - FT/ Prenice Hall
KW  - Marketing research
KW  - Marketing
N1  - Includes bibliographical references (p. 456-462) and index (p. 463-470)
ER  -