TY  - GEN
AU  - McCarthy,Jerome E.
AU  - Perreault,William D.
AU  - Perreault,William D.
TI  - Basic Marketing: a managerial approach 
SN  - 025610509 x
U1  - 658.8   22
PY  - 1990///
CY  - Homewood,ILL
PB  - irwin
KW  - Marketing-Management;
N1  - Indexes (p. I-6-I-15)Glossary (P.G-1-G-14)
ER  -