TY  - BOOK
AU  - McDonald,Malcolm H B
AU  - Peter Morris 
TI  - The Marketing Plan: a pictorialguidefor Managers 
SN  - 0750606789
U1  - 658.8 22
PY  - 1987///
CY  - Oxford
PB  - Butterworth Heineman
KW  - Marketing plan
ER  -