TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F, Jr
AU  -  McDaniel, Carl
TI  - Marketing
SN  - 0324188307
U1  - 658.8 22
PY  - 2004///
CY  - UK
PB  - Thompson, 
KW  - Marketing
KW  - study guide
N1  - Instructors Manaual with Videoguide
ER  -