TY  - BOOK
AU  - Keegan, Warren
AU  -  Dancun,Tom
AU  - Moriatry Sandra
TI  - Marketing
SN  - 0137197411
U1  - 658.8 22
PY  - 1992///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
N1  - Includes  Index (p. 886-904)
ER  -