TY  - BOOK
AU  - Wells,William
AU  - Burnett, John.
AU  - Moriarty, Sandra.
TI  - Advertising: principles and practice 
SN  - 8120326121
U1  - 659.1 22
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hall of India, 
KW  - Advertising
N1  - Includes glossary (p. 567-547) indexes (p. 578-599)
ER  -