TY  - BOOK
AU  - Peter, J.Paul .
AU  - Jerry C. Olson . 
TI  - Consumer Behavior  Marketing Strategy
SN  - 0256261903
U1  - 658.8342 22
PY  - 1999///
CY  - Boston
PB  - Mc Graw Hill , 
KW  - marketing
N1  - Includes  Glossary (p. 511-522)Indexes (p.523-545 )
ER  -