TY  - BOOK
AU  - Buzzell,Robert D.
AU  - John A. Quelch
AU  - Christopher A.Bartlet
TI  - Global Marketing Management: cases and readings
SN  - 0201539721
U1  - 658.848 22
PY  - 1985///
CY  - New York
PB  - Addison_Wesley Publishing company
KW  - Export  Marketing Management
KW  - Export  Marketing Management- Case studies
ER  -