TY  - BOOK
AU  - Theaker,Alison
AU  - Theaker,Alison
TI  - The Public Relations Handbook
T2  - Media practice
SN  - 9780415598132 (hbk. : alk. paper)
U1  - 659.2 22
PY  - 2012///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Corporations
KW  - Public relations
N1  - Rev. ed. of: The public relations handbook / Alison Theaker. 3rd ed. 2008; Includes bibliographical references and index(p.479-487)
ER  -