TY  - GEN
AU  - Cateora,Philip R.
TI  - International Marketing
SN  - 0256139504
U1  - 658.848 22
PY  - 1996///
CY  - Boston
PB  - IRWIN McGraw-Hill
KW  - International business enterprises
KW  - Export marketing
N1  - Includes indexes (p. 749-770)
ER  -