TY  - GEN
AU  - Berkowitz,Eric N.
TI  - Marketing
SN  - 0256189684
U1  - 658.8 22
PY  - 1997///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references (p. 674-695) and indexes (p. 697-736)
ER  -