TY  - BOOK
AU  - Blake,Gary
AU  - Bly,Robert W.
TI  - The Elements of Copywriting: the essential guide to creating copy that gets the results you want 
SN  - 0028613384 (alk. paper)
U1  - 659.132 22
PY  - 1997///
CY  - New York
PB  - Macmillan USA
KW  - Advertising copy
KW  - Journalism
KW  - Authorship
N1  - Includes index
ER  -