TY  - GEN
AU  - Dillon,William R.
AU  - Madden,Thomas J.
AU  - Firtle,Neil H.
TI  - Marketing Research in a Marketing Environment
SN  - 0256105170
U1  - 658.83  22
PY  - 1994///
CY  - Chicago
PB  - McGraw Hill
KW  - Marketing research
N1  - Includes Index (p. 751-760)
ER  -