TY  - BOOK
AU  - Mukerjee, Kaushik
AU  - Sheth, Jadish
TI  - Customer Relationship Management: A Strategic Approach to Marketing / Kaushik Mukerjee; foreworded by jagdish N. Sheth
SN  - 8120332850
U1  - 655 22
PY  - 2007///
CY  - New Delhi
PB  - Asoke
KW  - Customer Relationship
KW  - Management
N1  - Includes Index (p. 169-170)
ER  -