TY  - BOOK
AU  - Datta, Debraj
AU  - Datta, mahua
TI  - Marketing Management
SN  - 8182810531
U1  - 658.8 22
PY  - 2008///
CY  - Delhi: 
PB  - Vrinda
KW  - marketing
KW  - Management
N1  - Includes Index (p.839-852)
ER  -