TY  - BOOK
AU  - Luntz,Frank I.
TI  - What Americans Really Want . . . Really: the truth about our hopes, dreams, and fears 
SN  - 9781401322816
U1  - 306.30973090511 22
PY  - 2009///
CY  - New York
PB  - Hyperion
KW  - Social psychology
KW  - United States
KW  - Public opinion
KW  - Consumption (Economics)
KW  - National characteristics, American
N1  - Includes bibliographical references (p. [291]-293) and index
N2  - The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses
ER  -