TY  - BOOK
AU  - Baran,Stanley J.
AU  - Davis,Dennis K.
TI  - Mass Communication Theory: foundations, ferment, and future 
SN  - 9780495503637
U1  - 302.23 23
PY  - 2009///
CY  - Boston
PB  - Wadsworth Cengage Learning
KW  - Mass communication
N1  - Includes bibliographical references (p. 349-363) and index (p. 365-373)
ER  -