TY  - BOOK
AU  - Wimmer,Rodger D.
AU  - Dominick, Joseph R.
TI  - Mass Media Research: an introduction 
SN  - 9781285074603
U1  - 302.23072 22
PY  - 2014///
CY  - Australia
PB  - Wadsworth
KW  - Media
KW  - Mass media research
N1  -  Includes bibliographical references and index
UR  - https://koha.baobab-ebooks.com/cgi-bin/koha/opac-detail.pl?biblionumber=220537&query_desc=
ER  -